Opening Keynote
Thursday, May 28
Ann Handley
World’s First Chief Content Officer | Best-Selling Author | CCO MarketingProfs
As the world’s first Chief Content Officer, Ann Handley transforms how businesses communicate through authentic storytelling.
A Wall Street Journal bestselling author and top LinkedIn voice, she leads MarketingProfs, a marketing education company. With over 1M social media followers and 51K subscribers to her personal newsletter, Total Annarchy, Ann was named by IBM as one of seven people shaping modern marketing.
Ann champions human creativity and strategic communication in an increasingly AI-driven landscape. Her work inspires global audiences to rethink content, connection, and storytelling.
Closing Keynote and Panel Moderator
Friday, May 29
The Art of Membership in the Age of Everything
The principles in The Art of Membership still work: define value, understand your members, personalize their journey, cement loyalty. But the execution has fundamentally changed. In this panel discussion, Sheri Jacobs facilitates a panel discussion with association membership executives about applying those timeless principles in a world where members face infinite options. The new art isn’t offering more personalized choices. It’s offering better ones. Strategic constraint has become the ultimate personalization.
About Sheri Jacobs:
A three-time bestselling author, researcher, and CEO of Avenue M Group, Sheri has surveyed nearly one million people and worked with over 300 organizations to uncover how leaders can amplify every voice, foster risk-taking, and build greater resilience. Drawing from a unique blend of business acumen and real-world insight—as well as the eye of an award-winning wildlife photographer—Sheri challenges conventional thinking and inspires bold action through her global keynotes, workshops, and consulting.
In addition to leading Avenue M Group, Sheri has helped shape industry standards through her service on the Board of Directors for the American Society of Association Executives (ASAE) and the ASAE Foundation. Her data-driven yet practical approach helps organizations move beyond incremental change to spark meaningful growth.
Based in Denver, Colorado, Sheri draws inspiration from her adventures photographing wildlife from Antarctica to Zambia—and from daily life with her husband, Jon, and their three spirited dogs, Zoey, Ellie, and Jonah.