In This Section

All Education Sessions

Session Title	Speaker(s)	Handout
Wednesday, May 29
1:00 PM - 4:00 PM
PRECON: Harnessing Design Thinking: Unlocking Innovation and Engagement for Associations	Juliano Lissoni
PRECON: Breaking Down the Silos: Leveraging Cross-Departmental Collaboration to Enhance Member Value	Laura Sparks Gretchen Steenstra Alexandra Bradley Carlos Cardenas Justin Burniske Brittany Lancor Steve Broadwater
PRECON: Membership & Marketing Transformation Lab: Reimagine Your Digital Customer Experience	Kristen Wright Jason Bellamy Eric O'Connor Michael Skiados Wendy Becker
Thursday, May 30
Session Title	Speaker(s)	Handout
10:45 AM - 11:30 AM
Associations and Non-Dues Revenue: Solving the Philanthropic Puzzle	Aly Mennuti Christina Santos Brynne MacCann
Beyond the Glitz: Strategies for Implementation, the Gold Circle Awards	Brandi McIntyre Maria Buscemi Jennifer Nanni Kerri McGovern
Engage-O-Meter: Mastering the Art of Meaningful Score Building	William Conforti
Good Accessibility Is Good SEO: Big Wins for Both	Janna Fiester Syd Hunsinger
Is Your Brand Strategy Past Its “Best By” Date?	Alexandra Markarian
Transform Your Content with Generative AI	Lisa Cunningham
10:45 AM - 12:15 PM
Practical AI for Associations: How-To’s, not Hype	Daniel Scheeler
11:45 AM - 12:15 PM
Are You Doing LinkedIn Wrong? (across from room 144)
Advancing a Message When Your Passion is Someone’s Punch Line	Alan Bjerga
Annual Marketing Planning: A Lyrical Journey	Kaydee Brown
Big Tech Best Practices for Nonprofits	Courtney Reyers Deborah Plavin
Inverted Triangles: Building A Simple and Smart MarComm Plan	Kate Jillings
Smart Brevity: The Data Viz Edit	Amber Gershman
Using For-Profit Promotional Tactics To Aid Your Association’s Mission	Andrew Majewski
1:15 PM - 1:45 PM
Data-Driven Decisions: Unlocking Association Success with Analytics
1:45 PM - 2:30 PM
Association & Membership Managers - Revitalizing Membership Disengagement	Kimberly Bottom
Building Your Social Marketing Plan: Audit. Assess. Plan. Execute... Repeat	Manuel Collazo Pamela Cummings
Developing and Deploying Project Management Methodologies: A Case Study in Enhancing Organizational Culture and Collaboration	Natalie Hughes George Rears
Lessons Learned: Insights from Selecting/Implementing ISPOR’s First Learning Management System	Mary Rehm Michelle Rovner Tobin Conley
Small Team with Big Results: Leveraging Generative AI for Events	Rich Vallaster
The “New Normal” in Membership Management Technology for Nonprofits & Associations	Nicole Bowen Gary Sundel Craig Dellorso Kelly Gardner Sophia Callanan
Who Are We? Why Should They Care? Developing Value Propositions	Edward Leach Ron Zywicki
1:45 PM - 3:15 PM
Membership & Marketing at the Margins	Joanna Pineda
2:45 PM - 3:30 PM
Inbox Hero: Mastering the Art of Email Traffic Control	Amy Gavin Daniel McHugh Tadu Yimam Adam Savino Apryl Alexander-Savino
#A11y: Expand Your Association Audience through Accessibility	Lilia LaGesse
Creating Vibrant Online Communities: Strategies and Insights for Membership & Marketing	Kurt Heikkinen Heidi Ellis
Grow Up! Increase the Maturity of Your Content Strategy to Boost Member Engagement	Janet Celosia
How Bazaar! Building Community with Industry Partners	Barbara Arango Sandra Nam
Roadmapping Your Readiness for Emerging Technology	Rhoni Rakos Tori Liu
3:45 PM - 4:30 PM
Associations Adapting to Future Trends in Digital Engagement and Tech	Duane Capuano Marcie Peck
Dig Deeper Wells: Use Your Data to Build Bigger Event Audiences	Charles Bowen Evan Cox
Google Analytics 4: Everything You Need to Know (or Should Know)	Ray van Hilst Julie Bebermeyer Katy Walter
Member Centric Communication - An ASAE Case Study	Morgan Maravich Michael Hoffman Susan Marchese
Ten Ethics Tenets for Using AI in Associations	Mariama Boney
To Podcast or Not to Podcast, that is the Question	Brian Haney
Friday, May 31
Session Title	Speaker(s)	Handout
10:15 AM - 11:00 AM
ALL NEW! Email Marketing Do’s & Don’ts – For Associations and Event Marketers	Jay Schwedelson
Focus on the Future: Support and Improve Your Volunteer Management System	Andrea Wieters Melody Jordan-Carr Preet Bassi
Lemons to Lemonade: Total Digital Transformation at 100 Years Old	Matt Demille Christine Saunders
Say NO to Status Quo: Investing in Change Pays Off	Jessica Burke Laura Graham
Unlocking Member Voices: Leveraging AI for Accessible Qualitative Analysis	Julia Reilly-Edwards Evan Reid
Unpopular Opinions: Challenging Conventional Thinking in Marketing and Technology	Rhoni Rakos Justin Burniske Laura Sparks
10:15 AM - 11:45 AM
Accessibility Above Compliance: Inclusion for All	Evangeline Weber Nadia Pacheco Amaro
11:15 AM - 11:45 AM
12 Marketing Snafus Hurting Your Membership Numbers (And How to Fix ‘Em Fast)	Andrew Buck Mindy Avitia
2023 Association Survey Results for Association Professionals	Scott Robertson
Driving Growth Through Patient-Centric Campaigns: AAE’s Worth Saving Success Story	Elisabeth Lisican Kim FitzSimmons
It’s Not Complicated: Small Staff Investment in Healthy Tech Relationships	Christina Lewellen Kelsea Watson
Rise of the Machines – How AI Is Pushing the Limits of Content Generation	Rene Ryan
Value-Drive Innovation: Content Delivery Strategies Elevating Member Experience and Non-Dues Revenue	Jordana Davis
11:15 AM - 11:46 AM
From Chatbots to Content Creation: AI Tools for Productivity
12:45 PM - 1:15 PM
Adapting to the AI Revolution: 7 Strategies for Association Marketing & Sales
1:30 PM - 2:15 PM
A Slice of Volunteer Management: The Good, Bad and Ugly	Tara Puckey
Automate to Elevate: Transforming Marketing and Membership for Maximum Impact	Michelle Brien Arianna Rehak
Cultivating Growth Through Gardening: May Your Membership Structure Blossom!	Melissa Heeke Jessica Hall
Manage Ad-Hoc Content Requests with Effective Website Content Governance	TJ Peeler
Selecting a New Association Management System: Lessons from the Trenches	Wes Trochlil Shannon Ollikainen
The New Rules for Driving Engagement Through Video Content	James Loizou James Favata
3:00 PM - 3:45 PM
Break Down Departmental Dams to Release a Flood of Member Value	Nathan Chamberlain Joseph LoSasso
Customizing Communications with Each Member—Even with Limited Resources	Kim Jones
Engaging Members as Message Ambassadors for Successful Communications Campaigns	Jane Barwis Melissa Ferrari
Maximizing Impact on a Shoestring: Building an On-Demand Resource Library for Small Associations	Jenny Love Diego Mahecha
Phishing: Protecting Yourself and Your Association from the New Experts	Christopher Zach
The Art of Influence: An Introduction to Strategic Influencer Marketing	Sara Fellows
3:00 PM - 4:30 PM
Help Your Content Thrive with a Digital Council	Hilary Marsh Jackie Pysarchuk

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