Keynotes

Keynotes


May 30 Keynote

William Arruda

Building Brand Loyalty in Bits and Bytes 

In today's hyper-connected digital landscape, building brand loyalty is more challenging and more critical than ever. This presentation highlights innovative strategies necessary for cultivating deep, lasting relationships with your audience in the digital world. With a focus on leveraging the unique dynamics of online platforms, William Arruda will guide you through the nuances of digital engagement, personalized experiences, and community building. You'll gain insights into how digital touchpoints can be optimized to not only meet, but exceed member expectations, thereby fostering a loyal brand following. You’ll explore proven techniques used by Starbucks, Apple, major airlines, Amazon and Taylor Swift so you can integrate brand loyalty activities into your interactions with members. This keynote will give you actionable strategies and fresh perspectives on building brand loyalty in bits and bytes.  

Session topics: 

  • Learn how the expectations and behaviors of consumers have evolved in the digital age and how this impacts brand loyalty
  • Discover how to use data and analytics to create personalized experiences that resonate with your audience and enhance brand loyalty
  • Get clear on how to employ your associations human resources to build meaningful relationships with members
  • Find out how to effectively build and nurture online communities around your brand, turning members into fans and fans into brand ambassadors
  • Explore ways to engage your members in your digital media strategy


William Arruda, Personal Branding Expert  is a leading authority on using the power of branding and social media to succeed in your career. A pioneer in the personal branding revolution, he has created products that have been used by over 2 million people and has certified over 1,000 coaches in his premier personal branding methodology. He has been credited with turning the concept of personal branding into a global industry.

William is the bestselling author of the definitive books on the topic of personal branding, Digital YOU, Career Distinction, and Ditch. Dare. Do! and he’s a sought-after spokesperson on branding, social media, and employee motivation. His clients include Google, Adobe, JPMorgan, BMW, Johnson & Johnson, LinkedIn, Gucci, Microsoft, Warner Bros, Disney and American Express. William is a senior contributor to Forbes where his column has received over 15 million views.

Inc. magazine says he’s the father of personal branding. Time magazine calls him a leader in his field. Forbes says he’s a charisma booster and Entrepreneur dubbed him the personal branding guru.

 


May 31 Keynote

Crystal Washington, CSP

Crystal Washington- Technology Trends Expert and One of Forbes’ 50 Leading Female Futurists 

A technology expert with a relatable approach, Crystal Washington helps organizations increase profits and productivity by harnessing AI/ChatGPT and leveraging social media, apps, and the  

Harness Generative AI Like ChatGPT for Enhanced Performance 

The future of generative artificial intelligence is here, and you don't have to look far to see it. Technologies like ChatGPT are quickly becoming the most effective and efficient way for busy business professionals to increase profits and productivity. But if you're not using it, your competitors certainly will. In this keynote, Crystal Washington will share her insights on how you can use this cutting-edge technology to drive performance and take business to the next level. 

Session topics: 

  • What generative AI is and is not; its limitations and best applications 
  • How tools like ChatGPT will impact your industry 
  • How to develop strategies for integrating ChatGPT into existing systems to supersize your results 
  • Best practices and ethical considerations for leveraging ChatGPT in business applications 


Crystal Washington, CSP works with organizations that want to leverage technology to increase profits and productivity!

As a technology strategist and certified futurist, Crystal takes complex social media, app, and web topics and makes them easy to understand and accessible for everyday people.

Crystal’s clients comprise Fortune 500 companies including Google, Microsoft, and GE, and as a sought-after keynote speaker, she has entertained and educated audiences around the globe.

As one of Forbes’ 50 Leading Female Futurists, she appears weekly on season two of the Emmy-nominated show, Life 2.0 and she’s appeared in numerous publications including Entrepreneur and Bloomberg Businessweek. She is regularly called on by major television networks as a tech expert.

Crystal is the author of the books One Tech Action and The Social Media Why.


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