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Schedule

View Exhibitor Showcase Floorplan View Participating Exhibitors What Is the Tech Empowerment Lab?

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Wednesday, May 29
12:00 PM - 5:00 PM	Registration Open	Room 144
1:00 PM - 4:00 PM	Preconference Sessions
	PRECON: Harnessing Design Thinking: Unlocking Innovation and Engagement for Associations	Room 140
	PRECON: Breaking Down the Silos: Leveraging Cross-Departmental Collaboration to Enhance Member Value	Room 154 AB
	PRECON: Membership & Marketing Transformation Lab: Reimagine Your Digital Customer Experience	Room 143
1:00 PM - 5:00 PM	Exhibitor Move In	Concourse & Prefunction
Thursday, May 30
8:00 AM - 9:00 AM	Java + Connections	Concourse & Prefunction
8:00 AM - 4:30 PM	Tech Empowerment Lab Open- Across from Registration Lounge
8:00 AM - 4:30 PM	Registration Open	Room 144
8:00 AM - 6:00 PM	ASAE Research Foundation Impact Campaign Fundraiser	Concourse & Prefunction
9:00 AM - 10:30 AM	Main Stage: Keynote "Building Brand Loyalty in Bits and Bytes" and Gold Circle Awards	Room 146
10:45 AM - 11:30 AM	Learning Labs (45 Minutes)
	Good Accessibility Is Good SEO: Big Wins for Both	Room 151 B
	Associations and Non-Dues Revenue: Solving the Philanthropic Puzzle	Room 150
	Beyond the Glitz: Strategies for Implementation, the Gold Circle Awards	Room 145
	Engage-O-Meter: Mastering the Art of Meaningful Score Building	Room 147
	Is Your Brand Strategy Past Its “Best By” Date?	Room 151 A
	Transform Your Content with Generative AI	Room 140
10:45 AM - 12:15 PM	Deep Dive Learning Lab (90 Minutes)
	Practical AI for Associations: How-To’s, not Hype	Room 143
11:45 AM - 12:15 PM	Express Learning Labs (30 Minutes)
	Inverted Triangles: Building A Simple and Smart MarComm Plan	Room 140
	Advancing a Message When Your Passion is Someone’s Punch Line	Room 151 A
	Annual Marketing Planning: A Lyrical Journey	Room 151 B
	Big Tech Best Practices for Nonprofits	Room 150
	Smart Brevity: The Data Viz Edit	Room 147
	Using For-Profit Promotional Tactics To Aid Your Association’s Mission	Room 145
11:45 AM - 12:15 PM	Tech Empowerment Lab Session-Across from Registration Lounge
	Are You Doing LinkedIn Wrong? (across from room 144)
12:15 PM - 1:45 PM	Networking Lunch with Exhibitors	Concourse & Prefunction
1:15 PM - 1:45 PM	Tech Empowerment Lab Session-Across from Registration Lounge
	Data-Driven Decisions: Unlocking Association Success with Analytics	Tech Empowerment Lab - Across from 144
1:45 PM - 2:30 PM	Learning Labs (45 Minutes)
	Association & Membership Managers - Revitalizing Membership Disengagement	Room 147
	Building Your Social Marketing Plan: Audit. Assess. Plan. Execute... Repeat	Room 151 A
	Developing and Deploying Project Management Methodologies: A Case Study in Enhancing Organizational Culture and Collaboration	Room 154 AB
	Lessons Learned: Insights from Selecting/Implementing ISPOR’s First Learning Management System	Room 145
	Small Team with Big Results: Leveraging Generative AI for Events	Room 150
	The “New Normal” in Membership Management Technology for Nonprofits & Associations	Room 151 B
	Who Are We? Why Should They Care? Developing Value Propositions	Room 140
1:45 PM - 3:15 PM	Deep Dive Learning Lab (90 Minutes)
	Membership & Marketing at the Margins	Room 143
2:45 PM - 3:30 PM	Learning Labs (45 Minutes)
	Inbox Hero: Mastering the Art of Email Traffic Control	Room 140
	Grow Up! Increase the Maturity of Your Content Strategy to Boost Member Engagement	Room 151 A
	How Bazaar! Building Community with Industry Partners	Room 151 B
	#A11y: Expand Your Association Audience through Accessibility	Room 150
	Creating Vibrant Online Communities: Strategies and Insights for Membership & Marketing	Room 145
	Roadmapping Your Readiness for Emerging Technology	Room 147
3:45 PM - 4:30 PM	Learning Labs (45 Minutes)
	Google Analytics 4: Everything You Need to Know (or Should Know)	Room 151 B
	Associations Adapting to Future Trends in Digital Engagement and Tech	Room 145
	Dig Deeper Wells: Use Your Data to Build Bigger Event Audiences	Room 151 A
	Member Centric Communication - An ASAE Case Study	Room 150
	Ten Ethics Tenets for Using AI in Associations	Room 147
	To Podcast or Not to Podcast, that is the Question	Room 140
4:45 PM - 6:00 PM	Networking Reception in Conjunction with the ASAE Research Foundation	Concourse & Prefunction
Friday, May 31
8:00 AM - 9:00 AM	Java + Connections
8:00 AM - 4:15 PM	Registration Open	Room 144
8:00 AM - 4:15 PM	Tech Empowerment Lab Open- Across from Registration Lounge
9:00 AM - 10:00 AM	Main Stage: Keynote "Harness Generative AI Like ChatGPT for Enhanced Performance" and Gold Circle Overall Excellence Winner	Room 146
10:15 AM - 11:00 AM	Learning Labs (45 Minutes)
	ALL NEW! Email Marketing Do’s & Don’ts – For Associations and Event Marketers	Room 147
	Lemons to Lemonade: Total Digital Transformation at 100 Years Old	Room 151 B
	Say NO to Status Quo: Investing in Change Pays Off	Room 150
	Focus on the Future: Support and Improve Your Volunteer Management System	Room 145
	Unlocking Member Voices: Leveraging AI for Accessible Qualitative Analysis	Room 140
	Unpopular Opinions: Challenging Conventional Thinking in Marketing and Technology	Room 151 A
10:15 AM - 11:45 AM	Deep Dive Learning Lab (90 Minutes)
	Accessibility Above Compliance: Inclusion for All	Room 143
11:15 AM - 11:45 AM	Express Learning Labs (30 Minutes)
	12 Marketing Snafus Hurting Your Membership Numbers (And How to Fix ‘Em Fast)	Room 147
	2023 Association Survey Results for Association Professionals	Room 151 A
	Driving Growth Through Patient-Centric Campaigns: AAE’s Worth Saving Success Story	Room 140
	It’s Not Complicated: Small Staff Investment in Healthy Tech Relationships	Room 145
	Rise of the Machines – How AI Is Pushing the Limits of Content Generation	Room 150
	Value-Drive Innovation: Content Delivery Strategies Elevating Member Experience and Non-Dues Revenue	Room 151 B
11:15 AM - 11:46 AM	Tech Empowerment Lab Session-Across from Registration Lounge
	From Chatbots to Content Creation: AI Tools for Productivity	Tech Empowerment Lab - Across from 144
11:45 AM - 1:30 PM	Networking Lunch with Exhibitors	Concourse & Prefunction
12:45 PM - 1:15 PM	Tech Empowerment Lab Session-Across from Registration Lounge
	Adapting to the AI Revolution: 7 Strategies for Association Marketing & Sales	Tech Empowerment Lab - Across from 144
1:30 PM - 2:15 PM	Learning Labs (45 Minutes)
	A Slice of Volunteer Management: The Good, Bad and Ugly	Room 150
	Automate to Elevate: Transforming Marketing and Membership for Maximum Impact	Room 147
	Cultivating Growth Through Gardening: May Your Membership Structure Blossom!	Room 151 B
	Manage Ad-Hoc Content Requests with Effective Website Content Governance	Room 140
	Selecting a New Association Management System: Lessons from the Trenches	Room 151 A
	The New Rules for Driving Engagement Through Video Content	Room 145
2:15 PM - 3:00 PM	Networking Time	Concourse & Prefunction
3:00 PM - 3:45 PM	Learning Labs (45 Minutes)
	Engaging Members as Message Ambassadors for Successful Communications Campaigns	Room 140
	Customizing Communications with Each Member—Even with Limited Resources	Room 147
	Break Down Departmental Dams to Release a Flood of Member Value	Room 150
	Maximizing Impact on a Shoestring: Building an On-Demand Resource Library for Small Associations	Room 151 B
	Phishing: Protecting Yourself and Your Association from the New Experts	Room 151 A
	The Art of Influence: An Introduction to Strategic Influencer Marketing	Room 145
3:00 PM - 4:30 PM	Deep Dive Learning Lab (90 Minutes)
	Help Your Content Thrive with a Digital Council	Room 143
3:30 PM - 4:30 PM	Exhibitor Move Out	Concourse & Prefunction

additional fee (Separate registration fee required.)

View Exhibitor Showcase Floorplan View Participating Exhibitors